Google Sheets template

Content Performance Tracker

You have a feeling about what works when you post. This tracker tells you, with every platform's numbers in one Google Sheet.

$5

Secure checkout. Instant download, works on a free Google account and in Excel.

• START HERE: how to use it, what goes in each column, and how engagement rate is calculated here
• POST LOG: one row per post: date, platform, format, content pillar, hook type, views, likes, comments, shares, saves, link clicks, new followers. Engagement rate, save rate, click rate and day of week calculate themselves. Dropdowns throughout, so you are picking not typing.
• DASHBOARD: six headline numbers, then breakdowns by platform, by format, by hook type, by day of week and by content pillar, plus your top ten posts ranked by engagement rate. Nothing to set up. It reads the log.
• MONTHLY: your year month by month, with a year selector.
• CONTENT IDEAS: the catch-all, so an idea at 11pm has somewhere to go that is not your head.
• LISTS: every dropdown lives here. Rename the content pillars to your own and they update everywhere.
• A PDF with your instant-access link to the Google Sheets template
• Setup instructions built into the first tab
• Works on a free Google account, on desktop and in the Sheets app
• Works in Excel too
• Yours to edit, rename and cut down however you like

How it works

Ready in minutes.