Google Sheets template
Advertising Performance Dashboard
Track ad spend, leads and revenue across channels. The formulas work out cost per lead, conversion rate and return on ad spend for you.
$9
Secure checkout on Etsy. Instant access, works on a free Google account and in Excel.
What's inside
Everything set up. Just add your stuff.
- Advertising spend
- Clicks
- Leads
- Purchases
- Revenue
- Cost per lead (CPL)
- Conversion rate (CR)
- Return on ad spend (ROAS)
- 3 organized Google Sheets tabs
How it works
Ready in minutes.
1
Buy and download
You get a PDF with your template link and step-by-step setup instructions.
2
Make your copy
Open the link and save your own copy in Google Sheets, or download it for Excel.
3
Make it yours
Rename, recolour, add or delete anything. Your copy is 100% yours.
Questions
Good to know
Do I need Excel?
No. It runs in Google Sheets on a free Google account, and works in Excel too.
Do I need spreadsheet skills?
No. Setup instructions are built into the first tab, and the formulas do the maths.
Can I change it?
Yes. Rename, recolour, add or remove anything.
What if something isn't working?
Digital purchases are non-refundable, but message me with any issue and I'll personally get you set up within 24 hours.
Too Productive© 2026 Too Productive